Taking too long to tweet on a trending topic means missed opportunities, as untimely information disappears into the ether. Organic engagement and relationships are precious in the Twitter world and the company even promotes relationship marketing on its website.īut Twitter moves fast, so engaging means being on the ball. There are over 320 million active monthly users on the platform, and most of them are hungry for content to retweet.Īnother advantage affiliate marketers have is that 66% of links are tweeted by bots who can’t respond back. Whether it’s news, memes, pop-culture, tweeting the right thing in the heat of the moment has the potential to capture the attention of thousands.
But how can you monetize Twitter as an affiliate marketer?įor one, going viral is easier on Twitter than other platforms. Staff authors are listed here.Before topics even hit other platforms, you’ll see them trending on Twitter. Opinions expressed in this article are those of the guest author and not necessarily MarTech.
#TWEETADDER AFFILIATE CODE#
For merchants who are running time-sensitive promotions like a one day promo code during the holidays, you will want to monitor your affiliate’s tweeting activities to ensure your copy rules are being honored and that expired promotions are not being tweeted past the expire date.
#TWEETADDER AFFILIATE FREE#
Watching trends on Twitter and then promoting merchants that match the trends can generate some quick free traffic. If you are an affiliate, you should know what merchants are being heavily promoted on Twitter to look for gaps in the market. On December 20, 2011, 7,194 different Twitter IDs sent out tweets on behalf of 1,320 different merchants. You want to look for active tweeters with strong content. If you are an affiliate network or affiliate manager, monitoring affiliate tweets is a great way to find new affiliates to recruit for your program. Whether you are an affiliate, an affiliate network, or an affiliate manager, monitoring tweets should be a key component to your marketing intelligence strategies for the following reasons: Juan Camilo Bernal / Best Practice: Monitoring Affiliate Tweet Contents
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You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog. That’s according to The Search Monitor Tweet Data from December 20, 2011. The most widely promoted merchants on Twitter are with 49% of affiliate tweets, with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again. They do this for several reasons: to re-tweet their own posts under different user names in order to drive up a tweet’s popularity to tweet the same thing over again without appearing redundant and to follow themselves to ‘seed’ a follower list. Based on data pulled for the second week in November 2011, 75% of the affiliates found on Twitter maintain more than one Twitter alias. We have noticed that affiliates using Twitter often maintain multiple Twitter identities. Affiliate Trends On TwitterĪs an observer of affiliate tweeting behavior, we notice the following trends: Therefore, because anyone searching for or following the hashtag will see tweets, the affiliate can immediately garner attention without a large group of followers. Twitter users can follow hashtags or run specific searches for hashtag content. Hashtags are similar to keywords in a search engine. The trick is using hashtags within the tweet. You also don’t need a large following to get noticed, which means an affiliate can start tweeting and getting results instantly. It takes just a few minutes to create a Twitter account. Sixty to seventy percent of all affiliates use social media and 47% of all affiliates use Twitter - these stats via The Search Monitor and Affiliate Benchmarks.Īffiliates like Twitter because it’s free and it’s very easy to get started. Affiliates tweet an average of 120,000 times per week. Frequency Of Affiliate TweetsĪffiliates tweet a lot. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content.
Affiliates are using Twitter to promote offers from merchants.
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